The Wordchuck Blog.

Shelly Roche is a Ruby on Rails engineer and founder of Wordchuck. She usually blogs about Ruby, Rails 3, woodchucks, i18n, l10n, startup life or whatever has her fired up on any given day. Yes, she is available for i18n consulting & training. Find her or by .

Recurly Goes International with Wordchuck

by Shelly
Subscription billing provider Recurly has launched the internationalized version of their service, localized to 10 languages: English, French, Spanish, German, Dutch, Hindi, Chinese, Japanese, Russian, and Portuguese.

According to founder Isaac Hall, the company is already seeing a payoff:

Using Google Analytics, we noticed the average English speaker is able to complete the hosted payment page in under 2 minutes. Other languages averaged 5-10 minutes and some Asian languages took even longer. Already, the time required to complete the payment page is dropping quickly.


On their experience using Wordchuck to simplify the internationalization process:

If you’re a ruby developer looking to internationalize your own application, I highly recommend taking a look at Wordchuck. Wordchuck helped us submit all our language strings to professional translators for our supported languages. If you’re on a budget, you can get started quickly by using their automatic Google Translate submissions.


HUGE thanks to Isaac and Recurly for giving us invaluable feedback throughout the process, and for helping us make Wordchuck even better.

Read more about Recurly's internationalization process at their blog.

Stay tuned to the Wordchuck blog for announcements on some of our Recurly-inspired enhancements, and some exciting new features launching very soon!